Thursday, March 8, 2007

Assignment 5: Greeting Card (Love - or the lack there of)

I picked my favourite phrase about love,

"The love that you can't have,
lasts the longest,
feels the strongest,
and hurts the most."
I thought that the negativity of it would make it different from the rest. So this was the design I came up with first:


I thought that the gradient was nice in that it framed the card well and made sure that the focus was within the card itself - it didn't flow out. That was definitely one component I wanted to keep in the card. Another was the logo that I created an outline of a cupid with a heart for its head. The defining features of cupid are the wings, halo, bow and arrow. That's why I used it - brings to mind the idea of abstraction but yet keeping its generic meaning. Yay I learnt and retained something in my memory for use! Haha.

I added in the three stripes at the back of the heart because I thought that it was very empty on the side. However, after placing it there, I had another idea - since its a love that one can't have, it might be a good idea to make the stripes behind like prison bars.


Instead of 3, I put 4 stripes, and made each stripe thinner - else it wouldn't look like prison bars. However, once it was behind, I didn't feel like it presented the prison cell well? I wanted to place the bars in front, but was afraid that it would look odd and block the broken heart from being seen... So I tried making the bars transcluscent.

However, this ended up looking worse. I then decided to just try it was proper bars in front of the heart, then to attempt placing the heart in a position that would still allow for the broken part to be seen. This was how I arrived at my final product:


My tutorial mates said that it was alright, that it conveyed the message well. I didn't need to change anything about it, which is great. Haha! :)

Btw, a classmate asked me who I would give the card to - whether it actually serves a purpose. I guess he was questioning the intended recipient. But I think this card is still usable - I could give it to a friend who just broke up as an encouragement or something. Just thought I'd explain it here in case there were questions about it. :)

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